It’s a tough old world out there, and responsible business owners and managers are looking for every possible way they can save money to maximize returns. This blog is about why Product Imagery should NOT be an area skimped on, and why businesses should continually look for ways to upgrade their photography for website, advertising, and commerce whenever possible. As an example, I’m using a project I just completed for a company from back home in Louisiana that sells very specialized products that most people in the united states have never heard of, Cajun Smoked meats like Tasso, Andouille Sausage, Ponce, and others.
I grew up in Louisiana, and I’m very familiar with the difference in boutique smoked meats and the mass produced stuff found in the grocery stores. The costs are about the same to the end user, but the difference is in the nuance of the flavors, the methods, the time spent, the packaging, and the amount of smoke used in the process. As an example, tasso ham was something we used on a weekly basis when I lived in Louisiana, but there was nowhere outside of Louisiana that you can get the real stuff without going to an online source. Every time I’d go back to visit family, I’d load up on 50-60lbs of tasso and boudin and freeze it when I got back to Savannah. I always told them they should ship and sell online, and I finally found one company last year that decided to venture out and invest in ecommerce as a way to increase sales, and this analysis is about them, Teet’s Food Store in Ville Platte, LA. Currently, more than 95% of their commerce is walk in customers to their brick and mortar business, but I know that will be changing soon.
I reached out to them in the fall last year about upgrading their online images, explaining the benefits of quality images for online sales in E-Commerce. The buyers unfamiliar with Teet’s want to know what they can expect, and want accurate images to help in making a buying decision. Quality images do this, and the management at Teet’s prudently decided to do it in stages. The first group being their most popular shipped products to see the difference in increased business, and they are tracking the differences so we can assist in a case study for a very niche product, but one that’s very popular with experienced buyers. Almost all of their online clients are consumers that were local customers that moved off to other parts of the United States, and knew what they were getting in spite of the images, and our study will be on new sales to new consumers to see what the improvement is versus prior sales.
I’ll post their original images that were on the website a week ago, followed by the image I created to replace theirs.
The before images used are the images they had on their website, and the after images I shared are the images they chose to replace them. All told, this was about 18 hours of photography, and included other images as well so they could break out packages, and use images in other ways to help their overall Ecommerce effort. I shot these without the benefit of a stylist because they’re simply ingredient shots and there wasn’t the budget for a stylist, and their operation is smaller and their products are NOT mass produced. Styling meats is a little difficult to say the least, but it’s still a substantial improvement from where they were.
If you’d like to see their website to order any of these or other products, you can reach them here or call them at (337) 363-1839. You can tell them I sent you, and will vouch for the quality of their cajun meats. You can also find them on Facebook here.
If you’d like to upgrade the photography for your product or service, feel free to call me at 912/547-9080 or contact me through my Commercial Photography page. Feel free to “like” my page on Facebook.